As a freelancer you'll need to come up with a unique name, something that will make potential clients pick you over the other options.
It might take a few tries to find a name that really sticks, but it'll be worth the effort.
Another thing to consider, is instead of buying a theme for your business like some designers suggest; I would suggest building your own! Now, let me tell you why, if you build your own site than when a potential client comes to check out your company not only can you show off all the work you've done like everyone else, but you'll also be able to impress them with your skills right on the home page!
Next social networking is a must!
Start with just emailing/messaging friends and family to tell them you're out there, after you've done that , then tackle the beast (i.e. facebook and twiter business accounts)!
Trust me it works!
Just the other day I was talking to a friend and mentioned that I was offering web-design to friends and family (at the cost of...learning new skills), and he practically jumped at the chance of getting a site built that he's wanted for quite a while.
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